Fun for toddlers
A great addition to our toddler’s room - she loves it! Don’t let the reviews about it being tricky to set and operate put you off - I looked at the instructions once and find it reasonably straightforward.

Select a rating to filter the reviews.
3.6
42 reviews
62% would recommend this product
1-15 of 42 reviews
Fun for toddlers
A great addition to our toddler’s room - she loves it! Don’t let the reviews about it being tricky to set and operate put you off - I looked at the instructions once and find it reasonably straightforward.
Great features - when experienced to their fullest
We’ve used this for about a month now for our 3.5 year old twins who are now able to communicate and be persuaded and reasoned with (at times) and I’m leaving a review with some things I wish I knew before or in the troublesome moments: Pros: - the kids know when it’s close to wake up time and so most of the time they don’t cry as they see it’s yellow and it’s close to wake time - very cute and fits with lots of sheep storybooks for bed time Cons: - controls can be fiddly. The symbols on it aren’t exactly straightforward. Simple, but when you’re in the heat of a late bedtime with two babies screaming “what’s wrong with sheepy?” because they have to go to bed early due to an early wake, bringing up the manual on your phone to navigate the buttons can feel fairly stressful - the nap timer cannot be automatically set to a time (unlike the long night sleep bed time), it can only be manually (which make sense for growing kids who have multiple sleeps throughout a day) - this has only happened once, but it set off a stressful chain of events (described above), when moving it to adjust he bed time (due to an early bed time) it randomly reset itself (despite having fresh back up batteries in it). That’s a surprising little glitch I hope is a one off rather than a regular feature. - after resetting it, and setting the actual time, the bed time and the wake up time again the sheep stays green and very awake. It will stay this way despite it being past its bedtime according to its own settings. It will stay this way despite you trying the manual override by holding down sheep’s eyes for the stated 3 seconds, desperately awaiting the flashes to signal it has understood the prompt. It will stay this way after a hard reset (removing all the batteries, waiting ten seconds, and doing it all again). But then if you leave it for a couple of minutes - voila! It will suddenly pick up on its programming and shut its eyes and the screen will turn red. Look, it’s great once you work out all the kinks (I thought I’d covered them all reading the various reviews out there). Maybe I missed these fun little extra features, and maybe they haven’t yet been discovered or shared. Would I still recommend this? Yes, but hopefully this helps you figure out the different ways to troubleshoot in the craze of bedtimes gone wrong, with the added pressure of the beloved sheepy not being a user-friendly product without he manual, a screwdriver and some bouts of patience
Perfect solution to a common parenting challenge
I found this product useful and it met its purpose. Like any new thing, you need to learn how to operate it and the instructions are very helpful. We didn't find Sam difficult to operate once we read the instructions, and we liked it's novel design. Also, the company that produced Sam the clock was fantastic with its customer service when Sam stopped working and sent a replacement charging cord for free and Sam worked well for many years and for multiple children.
Do not buy this product
Do not buy this product. My 2.5yo figured out how to use the manual override which means it turns red and green whenever he likes. He also turned the alarm on in the middle of the night..The other sleep trainer clocks where manual override requires pressing 2 buttons at the same time are much better.
Great tool for sleep expectations
This clock has made the transition from cot to bed much easier. The three colours are easy to identify, explain and recognise (and set up). My son loves his “Sam the Lamb”
Quality of Product
Not worth the price tag
Purchased for the red light at night. Keeps resetting and complicated to set compared to others. Wouldn't buy again.
Perfect grow clock
Works great, Sam the sheep sleeps (eyes closed) which is very fun for our kids and gets them to comply more with going to sleep, and stay in their bed till Sam the sheep is awake
Style
Needs better design modifications as not wow!
Poor operations for set up, wish the operations where buttons on the back you can easily use and set up SAM. Sometimes he won't go red when it's programmed for bedtime and is orange, when his eyes open they make a sound. I think this product needs better development as it could be wonderful just the operations are terrible. Also cable is terrible for charging that could be better located and easier to access to.
Quality of Product
Style
Not fit for purpose
Very cute but constantly changes time and doesnt work properly. We have reset the sleep trainer too many times for it not to work and be green all night. Annoying but our girls like to look at them, so an expensive ornament at best.
Quality of Product
Style
ZAZU SLEEP TRAINER
Good product! Like that there are a lot of options and the light brightness can be adjusted. Also like the traffic lights system for lights. Out 2.5 yeat old took to it straight away
Wouldn’t buy again
Tricky to navigate the setup. Instructions weren’t clear and most weren’t in English. The kids seemed to be able to overwrite it easily by playing with the opening and closing eyes. Battery goes flat very quickly rather than having a cord/cable so once I replaced the batteries a few times it now sits unused in the cupboard.
Fit
Quality of Product
Style
Our new best friend
We hesitated on this one because of the price, but Sam the Sheep is worth his weight in gold. We have gone from our 3.5 year old wanting to get up at the crack of dawn as the spring sun came up, to sleeping beautifully until ‘sheepie’ wakes up. Some reviews note that he is difficult to set up - we didn’t find this, and while he doesn’t come with an instruction booklet, you can find them online if needed. Love our Sam, thanks for giving us our sleep-ins back!
Quality of Product
Style
Green yellow and red light plus fully dark
The green yellow and red lights are great. Plus it goes fully dark. Only snag weve hit is that the eyes make a pop sound opening. So it wakes little one (2.5yr) up and they toddle to us. Still really love it.
Fit
Quality of Product
It works with sleep, but it’s frustrating to use
We got this sheep to help our 4yo know when he can get out of the bed in the morning and also not get his younger brother up either. It has worked very well in that respect as he waits until the sheep wakes up before coming out of his room. However it is an absolute pain to set up. The cable to keep the power in is horrible and falls out at the slightest touch. Make sure you have the batteries in or all the settings you’ve just spent forever creating will be lost as soon as the cable comes out. The batteries also don’t last long if you don’t realise the cable has come out ever so slightly and it’s using batteries instead.
Quality of Product
Sleep trainer clock
Our daughters early call outs have gotten later thanks to Sam, she is 2.5 and understands that she needs to wait until the clock turns green before calling out to us.
Quality of Product
Style
Select a rating to filter the reviews.
3.6
42 reviews
62% would recommend this product
1-15 of 42 reviews
Fun for toddlers
A great addition to our toddler’s room - she loves it! Don’t let the reviews about it being tricky to set and operate put you off - I looked at the instructions once and find it reasonably straightforward.
Great features - when experienced to their fullest
We’ve used this for about a month now for our 3.5 year old twins who are now able to communicate and be persuaded and reasoned with (at times) and I’m leaving a review with some things I wish I knew before or in the troublesome moments: Pros: - the kids know when it’s close to wake up time and so most of the time they don’t cry as they see it’s yellow and it’s close to wake time - very cute and fits with lots of sheep storybooks for bed time Cons: - controls can be fiddly. The symbols on it aren’t exactly straightforward. Simple, but when you’re in the heat of a late bedtime with two babies screaming “what’s wrong with sheepy?” because they have to go to bed early due to an early wake, bringing up the manual on your phone to navigate the buttons can feel fairly stressful - the nap timer cannot be automatically set to a time (unlike the long night sleep bed time), it can only be manually (which make sense for growing kids who have multiple sleeps throughout a day) - this has only happened once, but it set off a stressful chain of events (described above), when moving it to adjust he bed time (due to an early bed time) it randomly reset itself (despite having fresh back up batteries in it). That’s a surprising little glitch I hope is a one off rather than a regular feature. - after resetting it, and setting the actual time, the bed time and the wake up time again the sheep stays green and very awake. It will stay this way despite it being past its bedtime according to its own settings. It will stay this way despite you trying the manual override by holding down sheep’s eyes for the stated 3 seconds, desperately awaiting the flashes to signal it has understood the prompt. It will stay this way after a hard reset (removing all the batteries, waiting ten seconds, and doing it all again). But then if you leave it for a couple of minutes - voila! It will suddenly pick up on its programming and shut its eyes and the screen will turn red. Look, it’s great once you work out all the kinks (I thought I’d covered them all reading the various reviews out there). Maybe I missed these fun little extra features, and maybe they haven’t yet been discovered or shared. Would I still recommend this? Yes, but hopefully this helps you figure out the different ways to troubleshoot in the craze of bedtimes gone wrong, with the added pressure of the beloved sheepy not being a user-friendly product without he manual, a screwdriver and some bouts of patience
Perfect solution to a common parenting challenge
I found this product useful and it met its purpose. Like any new thing, you need to learn how to operate it and the instructions are very helpful. We didn't find Sam difficult to operate once we read the instructions, and we liked it's novel design. Also, the company that produced Sam the clock was fantastic with its customer service when Sam stopped working and sent a replacement charging cord for free and Sam worked well for many years and for multiple children.
Do not buy this product
Do not buy this product. My 2.5yo figured out how to use the manual override which means it turns red and green whenever he likes. He also turned the alarm on in the middle of the night..The other sleep trainer clocks where manual override requires pressing 2 buttons at the same time are much better.
Great tool for sleep expectations
This clock has made the transition from cot to bed much easier. The three colours are easy to identify, explain and recognise (and set up). My son loves his “Sam the Lamb”
Quality of Product
Not worth the price tag
Purchased for the red light at night. Keeps resetting and complicated to set compared to others. Wouldn't buy again.
Perfect grow clock
Works great, Sam the sheep sleeps (eyes closed) which is very fun for our kids and gets them to comply more with going to sleep, and stay in their bed till Sam the sheep is awake
Style
Needs better design modifications as not wow!
Poor operations for set up, wish the operations where buttons on the back you can easily use and set up SAM. Sometimes he won't go red when it's programmed for bedtime and is orange, when his eyes open they make a sound. I think this product needs better development as it could be wonderful just the operations are terrible. Also cable is terrible for charging that could be better located and easier to access to.
Quality of Product
Style
Not fit for purpose
Very cute but constantly changes time and doesnt work properly. We have reset the sleep trainer too many times for it not to work and be green all night. Annoying but our girls like to look at them, so an expensive ornament at best.
Quality of Product
Style
ZAZU SLEEP TRAINER
Good product! Like that there are a lot of options and the light brightness can be adjusted. Also like the traffic lights system for lights. Out 2.5 yeat old took to it straight away
Wouldn’t buy again
Tricky to navigate the setup. Instructions weren’t clear and most weren’t in English. The kids seemed to be able to overwrite it easily by playing with the opening and closing eyes. Battery goes flat very quickly rather than having a cord/cable so once I replaced the batteries a few times it now sits unused in the cupboard.
Fit
Quality of Product
Style
Our new best friend
We hesitated on this one because of the price, but Sam the Sheep is worth his weight in gold. We have gone from our 3.5 year old wanting to get up at the crack of dawn as the spring sun came up, to sleeping beautifully until ‘sheepie’ wakes up. Some reviews note that he is difficult to set up - we didn’t find this, and while he doesn’t come with an instruction booklet, you can find them online if needed. Love our Sam, thanks for giving us our sleep-ins back!
Quality of Product
Style
Green yellow and red light plus fully dark
The green yellow and red lights are great. Plus it goes fully dark. Only snag weve hit is that the eyes make a pop sound opening. So it wakes little one (2.5yr) up and they toddle to us. Still really love it.
Fit
Quality of Product
It works with sleep, but it’s frustrating to use
We got this sheep to help our 4yo know when he can get out of the bed in the morning and also not get his younger brother up either. It has worked very well in that respect as he waits until the sheep wakes up before coming out of his room. However it is an absolute pain to set up. The cable to keep the power in is horrible and falls out at the slightest touch. Make sure you have the batteries in or all the settings you’ve just spent forever creating will be lost as soon as the cable comes out. The batteries also don’t last long if you don’t realise the cable has come out ever so slightly and it’s using batteries instead.
Quality of Product
Sleep trainer clock
Our daughters early call outs have gotten later thanks to Sam, she is 2.5 and understands that she needs to wait until the clock turns green before calling out to us.
Quality of Product
Style
Sam the Lamb teaches children when it is time to wake up or time to stay in bed. Sam’s eyes close at bedtime and open in the morning when it is ok to get up and can be set at a specific time or by the length of nap. The LCD screen also changes colour to denote morning or night.
The nightlight is dimmable and can stay lit continuously or switch off after 5, 15 or 30 minutes.
Sam displays both analogue and digital time and is easy for children to learn and understand time.
He is also an Alarm clock for older children and they can choose from 3 sounds with adjustable volume.
Sam the Lamb teaches children when it is time to wake up or time to stay in bed. Sam’s eyes close at bedtime and open in the morning when it is ok to get up and can be set at a specific time or by the length of nap. The LCD screen also changes colour to denote morning or night.
The nightlight is dimmable and can stay lit continuously or switch off after 5, 15 or 30 minutes.
Sam displays both analogue and digital time and is easy for children to learn and understand time.
He is also an Alarm clock for older children and they can choose from 3 sounds with adjustable volume.
Operates on AC/DC (included) and batteries (4 x AA, not included)
| Package Dimension (cm) | 14H x 16L x 24W |
| Package Weight (kg) | 0.62 |
| Country Of Origin | CHINA |
Operates on AC/DC (included) and batteries (4 x AA, not included)
| Package Dimension (cm) | 14H x 16L x 24W |
| Package Weight (kg) | 0.62 |
| Country Of Origin | CHINA |
We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply.
Excluded from returns:
View our full Change of Mind Returns Policy here.
We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply.
Excluded from returns:
View our full Change of Mind Returns Policy here.